Principles are universal truths. They apply to everything, and thus, are useless in distinguishing who you are. You need to dig deeper and find what makes you you. You need to know your values. While principles are universal, values are personal.

A simple test is to formulate the opposing value. If your value is "Simplicity" then the opposing value... See more

Your premise is the specific, defensible purpose for a project or your overall platform, pulled from your personal vision for your audience . Most work is too generic to resonate, too forgettable to become anyone’s favorite. But by developing our premise — and forcing ourselves to test just how differentiated it truly feels to others — we stand a... See more