Introducing The Modern Billboard Collective: own digital real es…
How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to the platform itself
... See moreAndreessen Horowitz (AZ) • Go-to-Market in Web3: New Mindsets, Tactics, Metrics - a16z crypto
This is not so crazy. The more I look, the more I find activists, lawyers, investors and entrepreneurs around the world who are exploring options along these lines, often while seeking to address some of the deep problems of internet culture. Community ownership could be a way of rooting out the abuses that we often see with the billion-dollar... See more
Nathan Schneider • Exit To Community | NOEMA
The ownership economy doesn’t always mean a literal distribution of tokens, stock options, or equity. Rather, it means that ownership — which may manifest in the form of novel economic rewards, platform governance, or new forms of social capital — can be a new keystone of user experiences, with plenty of design space to explore. - Jesse Walden