Introducing Rally: Building New Ways for Content Creators and Fans to Thrive

I’ll go over why this is happening right now, the purpose of user-generated capital, give some thoughts on where the category is heading in the medium-term, and share some insights on what we’re learning at Roll by creating and supporting over 300 communities that are spearheading the concept.

Crypto founders have a unique challenge in front of them. In addition to building a product that people want, they also need to consider how that product can successfully run in a decentralized manner — that is, as a protocol owned and operated by a community of users. This is a difficult challenge because much of what it takes to build a suc

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Creator tools enable micro-economies. The shift from Web2 to Web3 create revenue streams which prioritize community ownership over individual ownership.

So, why can't there be a very similar structure on creators and their fans? Why can't fans be the financial backers of the early-stage creators they believe in? After all, there are millions of people who don't know much about startup investing or the stock market, but who do have an incredibly nuanced grasp of emerging culture. Why not let those p... See more

A completely engaged community, where all stake holders are rewarded both emotionally and financially, is a powerful economic model for creators and platforms.