Visions should excite and inspire the listener, and that means that a vision needs to be all about them and not all about you.

You can think of public speaking as like baking: some people are naturally better at baking than others, but if you follow a recipe and keep practising, you are likely to get great results.

A vision is where you aspire to be in the future. Your mission is what you aspire to do, at your best, every day – the philosophy being that if you excel at your mission, you will achieve your vision.

‘We are all faced with a series of great opportunities brilliantly disguised as impossible situations.’

You can think of a vision as a treasure map – something that identifies where you aspire to be in the future. People (including the leader!) should be able to clearly describe the future state that they are heading towards.