Introducing Brand mRNA
Brands are forced to continually spend resources on new content to make sure that the promoting pressures are relevant given changes in population and identity.
Matt Wallaert • Start at the End: How to Build Products That Create Change
[1] New Normal: how can we celebrate and cater to non-traditional lifestyles and identities? [2] Heritage Heresy: what should our brand never do? What would it look like if we did just that? [3] Cross-Demographic Fertilization: what entirely new demographic groups can we take inspiration from and cater to? [4] Hyper-Demographic Targeting: what new
... See moreDavid Mattin • Trend-Driven Innovation
They understand that modern brands are no longer built through controlled messages but through curated chaos – and they know how to make that chaos work in their favour.