Introducing Brand mRNA
From interpreting a goal celebration as a logotype to acknowledging the significance of brand critique as much as targeting, @paulalopeznuno and @nicolascevallos reflect on how to balance traditional branding strategies with unconventional approaches.
Master Beyond Branding by @folchstudio and @elisava.school is... See more
instagram.comConsider modern brand building. In an age where a brand can be built in days or destroyed in hours, the synthesised strategist knows how to combine:
• Traditional brand architecture with meme theory
• Cultural anthropology with real-time data analysis
• Community dynamics with performance marketing
• Long-term brand building with short-term cultural
... See moreZoe Scaman • The Synthesised Strategist
