True online counterculture is rejecting social media altogether. It’s leaving your subreddit and teaming up with a bunch of other people to set up an independent forum, yelling “fuck you to spez” in the process. Counterculture is spending time making zines and sending them out to 10 people across the globe, rather than posting shorts on fucking... See more

This essay is my attempt to show you what the small and independent web can look like, why it’s different from the the sites that dominate web traffic today, why it's worth exploring and how easy it is for anyone to be a part of it.

Some of you might have read my previous article, Against an Increasingly User Hostile Web. In it, I argue that we are replacing an open web that connects and empowers with one that restricts and commoditises people. I talk about how the modern web of surveillance, bloat and walled gardens is at odds with the open web that I love.