
Interviewing Users: How to Uncover Compelling Insights

Everyone is the expert of their own experience, even if it isn’t factually correct. Your goal in an interview is to learn how they see and experience something. It is not to help them be right, or share your own version of what is right. In order to make intuitive, delightful products that people want to use time and time again and tell their
... See moreMichele Hansen • Deploy Empathy: A Practical Guide to Interviewing Customers
Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone (For Podcasters, Entrepreneurs, Sales, HR, and Journalists)
Andrew Warner • 1 highlight
amazon.com
