A cruel reminder for most designers because it is the simple reality.

You serve the brief, nothing more. You're hired as a tool to solve a business problem.

But some designers are able to transcend this. They solve problems while also expressing an original worldview with their solution. It's when your work carries utility, necessity and meaning... See more

Ask someone to define design, and they’ll likely describe what designers make—architects draft buildings, graphic designers create logos, industrial designers shape products, and software designers make apps. This is how we typically understand design, by its outputs. The weight of these definitions grows heavier over time. The older the craft, the... See more