Interview With Phil Barden: Author of Decoded
WHY RETENTION IS SO HARD FOR NEW TECH PRODUCTS
I’ve been staring at retention curve data for 15-plus years now.
I was a founder, a product manager, and now a VC. And at Andreessen Horowitz, I end up meeting hundreds of startups each year, many of them through our a16z speedrun program, where... See more
andrew chenx.comAll Apple’s advertising and communications, their products, partnerships, their packaging, their store design, they are all WHATs to Apple’s WHY, proof that they actively challenge status quo thinking to empower the individual. Ever notice that their advertising never shows groups enjoying their products? Always individuals. Their Think Different
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