All Apple’s advertising and communications, their products, partnerships, their packaging, their store design, they are all WHATs to Apple’s WHY, proof that they actively challenge status quo thinking to empower the individual. Ever notice that their advertising never shows groups enjoying their products? Always individuals. Their Think Different

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Apple spent millions designing boxes you'll throw away. Microsoft laughed at them. But this 'wasteful' obsession is now studied in design schools worldwide. Here is the crazy psychological principle they discovered which changed sales forever:... See more

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