I believe the opportunity in search is not to attack Google head-on with a massive, one size fits all horizontal aggregator, but instead to build boutique search engines that index, curate, and organize things in new ways.

Instead of you having to click websites, Google will use AI to choose & control all information you receive online https://t.co/wCYagy2omw

Everybody wants to control the AI chat interface because... duh... controlling the starting point of information discovery and commerce is ultimate power. The Ring.. Dark Lord Sauron, the Ring. What we are seeing is the proliferation of starting points. AI has created a competitive crack in Google's search armor.

“New Search” looks different than... See more