Interview with Kajabi’s CPO: The secret giant in the passion economy that has bootstrapped to $1B GMV run rate
Li Jinli.substack.com
Saved by sari
Interview with Kajabi’s CPO: The secret giant in the passion economy that has bootstrapped to $1B GMV run rate
Saved by sari
Growth alone isn’t the endgame; scaling to meet customer demand is. Above all, these upstarts prize the human touch – albeit with no physical presence – in every customer interaction and in all aspects of their business.
So which do you value? Getting prizes? Or differentiating yourself and building a legendary business? Differentiated Thinking + Languaging + Direct-To-Creator Business Model x A Growing Library Of Content = $$$$$$ Let’s do some fun Pirate math and play the “which buried treasure is more valuable” game.
For them, the opportunity lies in goods that consumers identify with personally and feel passionate about.