Interview with Kajabi’s CPO: The secret giant in the passion economy that has bootstrapped to $1B GMV run rate

A knowledge entrepreneur also wants to evolve over time as their audience matures and their needs change. Maybe somebody who's offering a newsletter today chooses to offer an online course or community tomorrow. That’s what we see happening among our customer base.

And so in 2015, we launched what Kajabi is today: an all-in-one platform for knowledge entrepreneurs who want to build a business out of their knowledge.

Firstly, people will increasingly identify with and trust other people rather than starting with a specific type of product or impersonal brand. We're putting the individual’s brand and their company’s brand forward. We compare Shopify and Etsy—there’s a difference in how overwhelming it is to go to somebody's Shopify store that you trust, vs. goin... See more

We are a horizontal platform by design: entrepreneurs are coming in and serving all sorts of different niches.

Since its founding 10 years ago, Kajabi—which is bootstrapped—has empowered over 50,000 users in 120 countries to serve 60 million students and make over $1.5 billion in sales.

Kajabi is on pace to reach a $1 billion annualized GMV—that’s $1 billion paid out to creators annually!