25 lessons from Rory Sutherland: 1. A flower is a weed with an advertising budget. 2. Consumer research is great at telling you what people did, it's terrible at telling you what people will do. 3. To reach intelligent answers, you often need to ask really dumb... See more

Low Attention Processing. Still True. Still Ignored.In 2001, Robert Heath published The Hidden Power of Advertising and proved something our industry still struggles to accept. He showed that advertising works most powerfully when we are barely paying attention to it. Not through rational persuasion or careful evaluation, but through repeated,... See more

Good marketing can be effective, but consumers are overstimulated and the content skip button is pressed tens of millions of times a day. The challenge isn’t reaching people, it’s capturing attention. Marketers must create content that resonates and engages their target audiences – cutting through digital noise to secure that vital share of... See more

19 lessons from Rory Sutherland: 1. A flower is a weed with an advertising budget. 2. Test counterintuitive things only because no one else will. 3. Trust grows at the speed of a coconut tree and falls at the speed of a coconut. 4. To... See more