Interview: Sarah Carter, Co-Author of How Not to Plan, on Using Behavioural Science to Improve Health and Sustainability
Jingles and Slogans
- Jingles and slogans are unfashionable but effective for memory retention.
- Sarah Carter shares an anecdote about comedian Peter Kay, who sang old commercials during his show, and the audience knew all the words.
- People sang along to jingles from 40 years ago without prompting.
- Making messages easy to remember is really important.