Interview: Sarah Carter, Co-Author of How Not to Plan, on Using Behavioural Science to Improve Health and Sustainability
25 lessons from Rory Sutherland:
1. A flower is a weed with an advertising budget.
2. Consumer research is great at telling you what people did, it's terrible at telling you what people will do.
3. To reach intelligent answers, you often need to ask really dumb... See more
The Laws ofAdvertising
Nobody cares
If its not seen, its useless
You need risk to stand out
Don’t bore, seduce.
You can’t create by committee
Fun > Serious