INTERNET COOL

Explores the evolution of "cool" in culture, contrasting internet cool with scene cool, and examining how mainstream media adapts to digital disruptions while keeping a focus on emerging trends and personalities.

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How the internet changed culture — and what it means

Dan Frommer newconsumer.com

Unlike the radical subcultures of yore, which had their own visual schema, language, and aesthetics, these digital scenes aren’t exactly subcultures, at least not in the traditional sense.

Terry Nguyen • Trends are dead

But even by the mid 1990s, the promotional retro-psychedelic euphoria had vanished, as it became clearer that though cyberspace was, in fact, a reinvention of the self, it was transnational corporations doing the reinventing and transforming.

Jonathan Crary • 24/7: Late Capitalism and the Ends of Sleep

The internet culture era

Yancey Strickler ideaspace.ystrickler.com

Being cool is extremely fleeting. It might serve you in a superficial way. When you think of something that you think is cool you think about how that reflects back on you and how you will appear as a person.

Charles Broskoski

Thanks to the Internet and its numerous influence networks, products across categories are now more susceptible to trends than to individual preferences. A show becomes popular because a lot of people watch it, and it’s entirely possible that a big chunk of the show’s audience does it not because it reflects their interests or values, but because e... See more

How the internet changed culture — and what it means

Terry Nguyen • Trends are dead

Jonathan Crary • 24/7: Late Capitalism and the Ends of Sleep

The internet culture era

Ana Andjelic • Targeting taste communities