INTERNET COOL

Explores the evolution of "cool" in culture, contrasting internet cool with scene cool, and examining how mainstream media adapts to digital disruptions while keeping a focus on emerging trends and personalities.

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Before the internet demanded our attention 24/7, television, radio, and lifestyle magazines had a very specific grip on the zeitgeist, combing youth culture to determine the next craze. Now, gauging cool is a far more democratic endeavor, and the escalating speed of digital culture means that fads can come and go before they even peak. Mediated thr... See more

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