Instagram is doing too much

I think what is happening is people think of us as a feed app, because we started as a feed app. When we launched Instagram, there were no stories, there were no DMs. What's happened over the last decade is that how people share with friends has changed. It has shifted to stories, and it has shifted to DMs and to group chats. More photos and videos... See more

The reason Instagram was so successful in the early days is it was so simple. And not just simple, but the founders really felt that it was important that they solve a problem for a user. Instagram stories was solving a problem for a user — that problem of pressure. But when you look at Reels — what problem does that solve for a user? It really sol... See more

Though the interface looks a little messy, it’s actually relatively simple, a quality that Instagram has abandoned under Facebook’s ownership in favor of cramming in every feature and format possible.