Instagram | Acquired Podcast
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Instagram | Acquired Podcast
More notably, Facebook succeeded in bringing targeted ads to Instagram, a platform that originally had no monetization strategy; Instagram ads now pull in over $8 billion a year.[971]
Aditya Agashe • Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)
One of the most interesting memos about the acquisition of Instagram by Facebook.On this memo, Mark Zuckerberg starts to share how excited he was about what he could do to grow lnstagram as an independent brand and product while also having Kevin Systrom (Founder of instagram) take on a major leadership role within Facebook that would span all of t... See more
Mark Zuckerberg • CONFIDENTIAL HIGHLY CONFIDENTIAL TREATMENT REQUESTED NOT FOR CIRCULATION/COMMITTEE MEMBERS AND STAFF ONLY
kept poring over the data to understand how users were using the product. And what he found was that people weren’t using many of the product features at all, except for one: the photos. Systrom and cofounder Mike Krieger realized that taking and sharing photos was the aha experience they should redesign around. As Sawyer writes, “Mike and Kevin sa
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