Instagram | Acquired Podcast

But when you really think about it, why do they still have the feed? Why do you have to tap to get into the Story's experience? I think what TikTok ultimately did, there were a lot of competitors over the last 10 years that were doing similar products, similar sort of full-screen videos. I think what TiKTok really did was they designed the whole pr... See more

Acquisitions: The company has used M&A as an important growth tool. As per Ben Thompson’s about their Slack acquisition, “the fact that the company “buys growth” is often held up as a criticism, but the truth is

kept poring over the data to understand how users were using the product. And what he found was that people weren’t using many of the product features at all, except for one: the photos. Systrom and cofounder Mike Krieger realized that taking and sharing photos was the aha experience they should redesign around. As Sawyer writes, “Mike and Kevin sa

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The memo continues to outline the conversation they had prior to the acquisition, the challenges they face to just be able to meet and negotiate as well as their differences when it came to pricing, how and where to share the photos, how to sync data (photos), how would Kevin Systrom fit into the organization, and the priorities for each of them fo... See more