Instagram | Acquired Podcast

I think about the leverage that is possible with technology and technology companies versus again old world media, where I spent time earlier in my career -- nowhere near that kind of leverage that you can get.

With the rise of these services, it’s becoming increasingly more important to own the default channel that the users go to for leisure, for distraction, for whatever it is, because in the, you know, near-infinite nature of the internet, you can push whatever you want through that channel to reach that audience.

Facebook has integrated, through Instagram, content and distribution within one single company, within one single app or constellation of apps.

You can build a very very powerful force in your business model and to other people’s business models if you are the first step in dishing out who gets the attention after you.