A visual autobiography. These RIMOWA cases have seen it all—every scratch tells a story, each custom detail a deliberate act of self-expression. Chinese director, Xin Shuang, has turned the act of customising these cases into a personal art form—his life experiences quite literally carried with him wherever he goes, lensed here by @MarksRosie. #RIMOWA
A visual autobiography. These RIMOWA cases have seen it all—every scratch tells a story, each custom detail a deliberate act of self-expression. Chinese director, Xin Shuang, has turned the act of customising these cases into a personal art form—his life experiences quite literally carried with him wherever he goes, lensed here by @MarksRosie. #RIMOWA
instagram.comStory. Curation, by default, creates stories. Stories boost the relevance and significance of a product or a brand. They turn them into collectibles, lend them meaning and cultural purpose, and emphasize their social and communal dimension. LeBron James and Kim Jones tell their travel stories for Rimowa. In this way, they contextualize Rimowa lugga
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