INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

task flows, and control layouts to manipulate those concepts.

We're not trying to teach them how to operate the product, and we're not trying to do a user test on them. We're trying to show them the value of what we're building.

Second, we need to ensure we deliver a robust and scalable implementation that our customers can depend on for consistently reliable value.

Members of the product team and business partners can all experience the prototype to develop shared understanding.

product—the idea is to write just enough code to mitigate the feasibility risk.

As a reminder, qualitative testing is not about proving anything. That's what quantitative testing is for. Qualitative testing is about rapid learning and big insights.

them to share on social media. You can ask them to enter the e‐mail of their boss or their friends for a recommendation

see if the user would be willing to pay for it, even if you have no intention of charging them for it.

also ask the person if they'd be willing to schedule some significant time with you to work on this

teams need to have the necessary business context.