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Inspired: How To Create Products Customers Love
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
amazon.com
strong at product and vision, but
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
It's all about the product team.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
It is my strong belief, and the central concept driving this book, that behind every great product there is someone—usually someone behind the scenes, working tirelessly—who led the product team to combine technology and design to solve real customer problems in a way that met the needs of the business.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller
Tony Fadell • 10 highlights
goodreads.comfull customer experience (imagine a Facebook or a PayPal),