Inside the Rise of Emily Weiss's Glossier
They were among the brightest and most ambitious of a generation that was better equipped to handle the disruptive technology wave than their elders were. Their minds hummed like tuning forks in resonance with the company’s values of speed, flexibility, and a deep respect for data.
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
What was innovative in 2010 is now table stakes. E-commerce paired with Instagram ads and a modern logo is no longer a novel experience. “DTC was an insight 10 years ago,” said Ben Lerer.
Shaye Roseman • Reinventing the Direct-to-Consumer Business Model
Glossier took pride in creating their own tech for things like point-of-sale and checkout, and perhaps the big irony is that recently, they moved over to Shopify.
After the Gloss: What’s Next for Emily Weiss
The company personifies this era.And this was more or less [Weiss’] first real job, opening Into the Gloss and starting in Glossier, and then it became this, literally, billion dollar company, which is remarkable.
After the Gloss: What’s Next for Emily Weiss
insisting that it was anything but: it was a tech start-up, a social network, a “community company,” an organization bent on reshaping society.
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
Ever wondered how some brands manage to sweep you off your feet and into their own little universe? It’s not just about selling products anymore - it’s about creating a world you can’t help but dive into, get lost in, and totally fall for and the best brands do it so well; Glossier, Heinz, Rhode, Gisou and Erewhon to name a few…