Inside the Rise of Emily Weiss's Glossier
I don’t believe I forwarded her any applications, because from what I remember we got, like, two. But I never forgot that email. Emily was so successful in her early years of entrepreneurship because she wasn’t afraid to ask —whether she was wrangling a celebrity for Into the Gloss’s most popular feature, Top Shelf, or convincing advertisers like L... See more
After the Gloss: What’s Next for Emily Weiss
Instead of starting brand first, you’re now starting cultural impact and audience first. Rather than listing 40 different benefits for Balm Dotcom (which is arguably just expensive Vaseline), Glossier built an aspirational thing to become: a Glossier girl. Ten years ago, a tube of Balm Dotcom was cuter to look at than a tube of Carmex or Aquaphor, ... See more
Nikita Walia • this is your brand with a universe
Iconic successes seemed outright strange at first: Amazon (wait days to receive a product you’ve never seen), eBay (buy beanie babies from someone thousands of miles away), Google (trust an algorithm to answer your questions), LinkedIn (publicly post your resume), Facebook (share personal updates with people you haven’t seen in years), Airbnb (stay... See more
Philip Clark • The end of incrementalism: how AI will reward maximalist start-ups
The company personifies this era.And this was more or less [Weiss’] first real job, opening Into the Gloss and starting in Glossier, and then it became this, literally, billion dollar company, which is remarkable.