Amazon has built a $15bn+ ‘search ad’ business (retailers just call this marketing)

There are two primary types of shopping: search-driven shopping and discovery-driven shopping. Today, Amazon dominates search-driven shopping: 74% of online shopping searches in the U.S. now originate on Amazon.com (much to Google’s chagrin). You go to Amazon and you search “paper towels” or “hand soap” or “laundry detergent.” Search-driven... See more

Current events and an accelerated consumer shift to ecommerce are fueling Amazon’s growth in a highly competitive market. As consumers turned to online stores (and Amazon in particular) for their everyday essentials during the COVID-19 pandemic, brands and retailers followed with a greater ecommerce presence and competition for shoppers’ dollars.... See more