Cash App is so impressive.
- 36m monthly transacting active users
- $1.2b in profit last year, grew 168% yoy
- unlocking mass new consumer behaviors: "In January 2021, more than one million customers purchased bitcoin for the first time"
also, they make sick... See more
Splits take behaviors that used to be purely intrinsic and status driven (social cred) and make them financially extrinsic (social + economic cred). It evolves actions and concepts which are inherently viral by pairing them with an economic incentive.