Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
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Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
I later understood that Apple’s marketing agency had promoted the concept of a massive genius figurehead for the company. Big wink to Regis McKenna.
Chrisann Brennan • The Bite in the Apple: A Memoir of My Life with Steve Jobs
