Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
Adam Lashinskyamazon.com
Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Ken Kocienda • 7 highlights
amazon.comOne of Jobs’s management philosophies was that it is crucial, every now and then, to roll the dice and “bet the company” on some new idea or technology.
Walter Isaacson • Steve Jobs: The Exclusive Biography
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
amazon.com
Jobs did not enunciate some simple-minded growth or market share goal. He did not pretend that pushing on various levers would somehow magically restore Apple to market leadership in personal computers. Instead, he was actually focused on the sources of and barriers to success in his industry—recognizing the next window of opportunity, the next set
... See moreRichard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
could make the products it made. In fact, Jobs was pushed out in 1985 because the board members at that time felt that Apple’s foray into consumer products was a “lunatic plan.” Of course, they were wrong. Jobs learned to reject the first judgments and the objections that spring out of them because those objections are almost always rooted in fear.
... See moreRyan Holiday • The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph
ow Steve Jobs kept things simple:
1. You will go far with a single idea expressed clearly.
2. When advertising your product pick one feature to focus on.
3. Customers see more choice as more confusion. Steve believed in doing the work for the customer.
4. Steve’s most important concern was making things easier for the customer. Less versions t
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