Saved by Packy McCormick and
Inside Anduril’s Comms Strategy: 10 Rules for Mission-Driven Founders
buzzwords of the moment call for building a “lean startup” that can “adapt” and “evolve” to an ever-changing environment. Would-be entrepreneurs are told that nothing can be known in advance: we’re supposed to listen to what customers say they want, make nothing more than a “minimum viable product,” and iterate our way to success. But leanness is a
... See morePeter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
Good narrative answers questions that matter to humans:
If your project is a bet on the future, the narrative is your invitation for others to join that bet. And here's the trick: even if you don’t consciously craft one, people will invent a narrative for you. That’s riski... See more
- Why does this exist?
- Who is it for?
- What will the world look like if this works?
If your project is a bet on the future, the narrative is your invitation for others to join that bet. And here's the trick: even if you don’t consciously craft one, people will invent a narrative for you. That’s riski... See more
BFG (aka BrightFutureGuy) • Narrative > Hype: The Sustainable Way to Win
there was a time, not that long ago when launching a product meant running the gantlet. you needed press. you needed distribution. you needed to get on the calendar of some techcrunch reporter who would decide if you were worth covering. your launch narrative wasn’t yours. it was borrowed prestige, wrapped in corporate euphemisms, stripped of heat.
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The communications crisis isn’t confined to business or top leaders. The more noise and distractions there are, the more precision and efficiency matter in being heard—and remembered in all things.
Jim VandeHei, Mike Allen, • Smart Brevity
That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more