Insanely Simple
“The Apple Marketing Philosophy” that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: “We will truly understand their needs better than any other company.” The second was focus: “In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunit... See more
Walter Isaacson • Steve Jobs
Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking the Interview & Career)
Jackie Bavaro • 1 highlight
amazon.com
The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution
amazon.com
Simplicity not only enables Apple to revolutionize—it enables Apple to revolutionize repeatedly.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
