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Insanely Simple: The Obsession That Drives Apple's Success
In 1998, Steve Jobs shared his mantra of focus and simplicity with BusinessWeek: “Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
Kristen Luke • Uncomparable: The Financial Advisor’s Guide to Standing Out through Niche Marketing
ow Steve Jobs kept things simple:
1. You will go far with a single idea expressed clearly.
2. When advertising your product pick one feature to focus on.
3. Customers see more choice as more confusion. Steve believed in doing the work for the customer.
4. Steve’s most important concern was making things easier for the customer. Less versions t
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