Insanely Simple: The Obsession That Drives Apple's Success
From J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov
Introduction by Jony Ive
This is a book with very few words.
It is about our products, their physical nature, and how they were made.
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our
... See moreTo make products more approachable, designers must lighten the load on people trying to use the things they make. Even small simplifications make a difference. The good news is that I think it’s almost always possible to streamline tasks to make them less taxing. For
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
These problems illustrate a common product development quandary. People who love tech gadgets want new products that do cool new things. This creates the customer demand that gives product developers like me incentive to add new features. Yet none of us wants these products and features to be confusing, to lead us astray, to drive us down a softwar
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