Innovating Superior Customer Experience

Talking to Humans: Success starts with understanding your customers

Giff Constable

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Jonathan Littman The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

The Secret Lives of Customers

David S Duncan

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Competing Against Luck: The Story of Innovation and Customer Choice

Karen Dillon • 11 highlights

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Karen Dillon Competing Against Luck: The Story of Innovation and Customer Choice