Information wants to be free*

“The more information is free, the more opportunities for it to be collected, refined, packaged and made expensive,” said Stewart Brand, the technology visionary who first developed the formulation. “The more it is expensive, the more workarounds to make it free. It’s a paradox. Each side makes the other true.”

Information wants to be free, but it also wants to be expensive. In an ideal ecosystem, audiences would enjoy the universal accessibility of media, and creators would enjoy more pricing power and stable returns on media which appreciates in value.

The internet is a great big race to free. Anyone who has built a business model with a price above free for something that can be free is in a tough strategic position. So how do you get to free first?

Free communication is not free. By decreasing the cost of information, we have decreased its value and invited its adulteration. To restore the health of our information ecosystem, we must understand the vulnerabilities of our overwhelmed minds and how the economics of information can be leveraged to protect us from being misled.

The stated mission of a company worth almost two trillion dollars is to “organize the world’s information” and yet the Internet remains poorly organized. Or, stated differently, in a world of infinite information, it’s no longer enough to organize the world’s information. It becomes important to organize the world’s trustworthy information.

“In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently am... See more

Bloomberg is an example of the classic Web 2.0 business maxim “come for the tool, stay for the network.” But the inverse trajectory, from which this essay takes its name, is now equally viable: “come for the network, pay for the tool.” Just as built-in social networks are a moat for information products, customized tooling is a moat for social netw... See more