Information And Information Architecture: The BIG Picture — Smashing Magazine

Similar to how a building can’t be erected without a strong foundation, a digital product cannot be designed without a strong information architecture. And since we are now all living in the information age and spend more time on screens than we do sleeping, it’s vital that the foundations of the digital places we call home are just as solid as our

Information architecture defines the way that information is organized on your website.

Practicing information architecture means exhibiting the courage to push past the edges of your current reality. It means asking questions that inspire change. It takes honesty and confidence in other people.

term that was first coined by architect and TED conference founder Richard Saul Wurman in 1976. He thought changing the existing term “information design” to “information architecture” made it clearer that the focus of the practice should be on how a system works and performs, rather than what the system looks like.

An effective IA allows all users to easily meet their different goals through clear information hierarchy, labeling, categorization, and classification, which is known as the taxonomy. And since at least 50 percent of users will use a different entry point than the homepage and content is likely to grow, it’s important to make sure that the structu