#influencers #pfw #influencermarketing #celebritymarketing #socialmedia… | Laurent François

What has become more and more clear to the non-influencer social media user is that things aren’t what they seemed. Influencers aren’t out to “influence” their “followers” in a positive way — they’re looking to “influence” them to purchase material goods from brands that are willing to pay them enough to advertise. Influencers are more concerned wi... See more

@sarahfrier: Every industry is going through this. It's the influencer economy. How much does an employer let their employee be a star in their own right? How much of that financial success or audience should the employer own or manage? https://t.co/k3gOShlXfL

Cultural influencers, who were considered influential because of their projected lifestyles, are being replaced by Community Stakeholders, discerned members of distinguished communities, who are influential because of their lived experiences.

When influencers can monetize, platforms benefit: