When everyone goes broad, it becomes cool to go deep. Post-luxury status symbols pt. 4: how an economic environment that favours hypergeneralism will make having a singular focus a high-status activity, and how it births opportunities for brands to start behaving more like a canvas that curates a variety of niche... See more

authenticity is the new meta... our feeds have been spammed with alpha-males saying wild sh*t & 18 year olds flexing their rented lambos... it was cool when nobody was doing it - now it's old & the game is adapting if 99% of influencers are non-stop trying to... See more