The Internet enabled unprecedented access to celebrities, and the celebrities who have done best on social media are those who have leaned into this access. Influence is no longer about being an elusive star on the red carpet; influence is about being intimately familiar and relatable.

The vibe analysts

New Info-Influencers

Influencing in the age of info-overload

Wake up babe, a new fashion influencer era just dropped. 2025 was the year of the vibe-analyst. With machine powered learning at the tips of our fingers, the democratisation of data has opened new realms of possibility for amateur fashion analysts. The previously elitist... See more

Quantified status also drives entire industries. Influencer marketing is a $24B market growing quickly. The industry is built on status associations. We see this clearly in the 2010s rise of “the lifestyle influencer”—lifestyles are the most obvious markers of status, and the influencer economy is built on aspiration .