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Influencers Are the Retailers of the 2020s
Influencers’ work creates enormous value for brands and social media companies, but the growth in their cultural and economic importance has not necessarily changed their precarious positions.
Emily Hund • The Influencer Industry: The Quest for Authenticity on Social Media
“Influencers, they understand their community,” Bogliari said, which makes the viewing experience feel more personalized, and could then lead to higher conversion rates. He added that influencers make livestream shopping “more relatable and appear less commercial.”
Retail Dive • What's old is new: Brands craving connection with consumers turn to livestreaming
