Influencers are putting up paywalls. What does that mean for brands?

While these payments add another revenue stream for influencers, analysts say brand partnerships will remain as a source of credibility.

Some charge a monthly fee to become a “Close Friend” on Instagram, while others are trialling WeChat’s new paywalls. In effect, content quality is becoming a focus.

Influencers with big followings on Instagram and other platforms are starting to put up “paywalls” by charging fans for exclusive content.