Influencer marketing isn't dead

Athletic apparel brand NOBULL is leaning into influencer partnerships amidst the coronavirus crisis, recognizing an opportunity to rally its community and to keep people moving while safely complying with shelter-in-place laws.

rands who engage their influencer partners on a long-term basis will win the future of influencer marketing.

Data from IMH showed that while there were just 190 influencer platforms and agencies in 2015, there are now more than 800 in 2019 — a 321% increase.

While results of many past and present influencer marketing partnerships have been evaluated based on vanity metrics like follower counts, likes/comments, or general website traffic, in the future we’ll likely see a much stronger focus on data and metrics that paint a clear picture of ROI for each campaign. This will likely be aided by tools and pl... See more

And in the midst of the current situation surrounding coronavirus, influencers have only become more valuable to brands as companies search for ways to keep their audiences engaged without coming across as tone deaf.

Because working with influencers allows brands to continue to tell stories and move product (albeit indirectly) through an external voice while remaining mindful of the pandemic context.