Influence, New and Expanded: The Psychology of Persuasion

The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust

Charles H. Green

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Switch: How to Change Things When Change Is Hard

Chip Heath • 12 highlights

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Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect to Motivate, Influence, and Persuade.

Joseph Sugarman

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Predictably Irrational

Dan Ariely

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert Cialdini

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Ask : The counterintuitive online formula to discover exactly what your customers want to buy...create a mass of raving fans...and take any business to the next level

Ryan Levesque

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