What's on Deck for on Deck?

Play-to-Earn can onboard new users looking to earn a living and keep them engaged in ways that look more like long-term employment than the latest gaming fad. Turning Axie Infinity into a platform, and one owned and governed by users at that, can create stickiness via network effects and high switching costs, as platforms are wont to do. The Metave... See more

Crypto’s network effects can create unbelievably fast-growing businesses with moats.

Non-crypto people are being onboarded to crypto through a video game.

In June, $12.2 million.

A typical game would spend millions of dollars on marketing and keep the majority of profits to itself; Axie spends nothing on marketing, but lets players keep most of the value created. That should lead to a stickier game and more opportunities for expansion.

Scores of people in the Philippines and Vietnam have quit their jobs and make a better living playing Axie for hours every day. They earn Smooth Love Potion (SLP), a token earned through Axie gameplay that can be exchanged for fiat, which in turn can be used to pay for food, shelter, medical bills, and all of the other things needed to survive.

Crypto can create new economic opportunities for all types of people globally, not just whales, DeFi degens, and bitcoin maxis, delivering on the promise of a more level playing field while also capturing economic value.

Over the past 24 hours, 7 days, and 30 days, Axie Infinity has done more volume than any other NFT Marketplace, including open ones like OpenSea, Foundation, and Rarible, and asset-specific ones like CryptoPunks, NBA TopShot, and SoRare.

NFTs are alive and well, and their success does not depend on high-ticket art sales. Quite the opposite. This is a glimpse at the true promise of NFTs!