Indians optimize for control while Americans optimize for convenience

In that way, some consumers have yielded to a type of techno-fatalism. People know that algorithms exist and often dictate how culture is disseminated to them—and that there’s not much they can do about it, save for abandoning the platforms altogether and embracing a retro-Luddism about their consumption choices.

I used to be much more of a technological determinist, where I believed that the course of history would play out according to what was technologically possible, and that technology shapes our world in a strong way. I've come to appreciate that culture actually plays such a large role in shaping our world. The ways in which people decide to use tec... See more