Incentive Architecture before Information Architecture - Abby Covert, Information Architect
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Incentive Architecture before Information Architecture - Abby Covert, Information Architect
various types of roles have widely varied metrics and information by which they are commonly incentivized
Abby Covert • Incentive Architecture before Information Architecture - Abby Covert, Information Architect
“ If they are the ones with the power, you can’t convince anyone to change what they are doing. Unless somehow you can change their incentive. “
Abby Covert • Incentive Architecture before Information Architecture - Abby Covert, Information Architect
“What if you need to convince someone to change?“
To start to figure out your own incentive architecture, ask yourself the following line of questioning:
- What are you incentivized by?
- What decisions do you own or influence through that incentive?
- What are each of your stakeholders incentivized by?
- What decisions do they own or influence through that incentive?
- What incentives would the change you want
Abby Covert • Incentive Architecture before Information Architecture - Abby Covert, Information Architect
Incentive architecture is management work.