the last one?” 3. TARGETED? (Is my email being sent to the right number of recipients through the best channel?)
Tim Burress • The Hamster Revolution: How to Manage Your Email Before It Manages You
I was reading an article about the three-channel approach to marketing and its simplicity and effectiveness. AS below. Can you elaborate on this for me please with some examples
1) Long-form content — built from first-party data or expert interviews — drives traffic and captures emails.
2) The newsletter then nurtures those relationships.
3) Finally... See more
1) Long-form content — built from first-party data or expert interviews — drives traffic and captures emails.
2) The newsletter then nurtures those relationships.
3) Finally... See more
ChatGPT
here are the seven core parts of AoE:
1. Relationship Building Series (RBS) — ENTRANCE (everyone!)
2. Value Newsletter (VNL) — ONGOING (everyone!)
3. Soap Opera Series (SOS) — TRIGGERED (based on interest)
4. Bridge Emails (soft and hard)
5. Story-Powered Promotion (SPP) — TRIGGERED (smaller just-in-time segments; evergreen)
6. Product Launch Series (PLS... See more
1. Relationship Building Series (RBS) — ENTRANCE (everyone!)
2. Value Newsletter (VNL) — ONGOING (everyone!)
3. Soap Opera Series (SOS) — TRIGGERED (based on interest)
4. Bridge Emails (soft and hard)
5. Story-Powered Promotion (SPP) — TRIGGERED (smaller just-in-time segments; evergreen)
6. Product Launch Series (PLS... See more
Make sure you know why you’re doing something, especially if you’re a publisher or brand and you have limited bandwidth and / or resources. Your print magazine has a blog? Why? What is that accomplishing? Is it even good or does it make you look bad? Define your goals, inspect them thoroughly and be able to have an honest answer about why you want ... See more
David Cho • 🟧 the New Rules of Media
