A good question to ask yourself is: What newsletters do I like? And an even better question is this: Why do I like them? What is it that has resonated with you? Then consider whether those attributes should find their way into your newsletter.
David Hieatt • Do Open
Let’s start by saying this: design matters. If the design of your product matters to you, if the design of your website matters to you, if the design of your workspace matters to you, so should the design of your newsletter. Here’s why. Because your design can say things about your product or your service without having to resort to using words. It
... See moreDavid Hieatt • Do Open
Text is different. Sure, some types of text (like newsletters) are somewhat podcast-like in their functionality, and have a low dunbar number. But there’s a lot out there that’s more utilitarian and is not about building a relationship with an author. (Breaking news, explainers, etc.)
Nathan Baschez • A Post-Mortem for Social Podcast Discovery
Scale While You Sleep: 9 Automated Email Sequences That Can Grow Your Ecommerce Business 30% In 30 Days
amazon.com
email subscribers were 70x more likely to buy one of his courses than those from other traction channels (targeting blogs, SEO, and content marketing). A common way to drive revenue through email marketing is doing lifecycle campaigns aimed at upselling customers. As an example, WP Engine, a WordPress hosting company, uses lifecycle campaigns to ge
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