3 Types of Digital Products

Type #1: The Solution Blueprint - @ $47

This is what I call the "step-by-step system" product that walks readers through a specific process to solve a particular problem.

The beauty of Solution Blueprints is that they're usually hiding in plain sight within your existing newsletter content. You've likely already written about processes, systems, or approaches to solving problems your audience faces – you just need to expand and package them.

Type #2: The Resource Collection - @ $27

This product type is the easiest to create but can provide immense value to your readers by saving them time and curating exactly what they need.

Resource Collections compile tools, templates, frameworks, swipe files, or other useful assets into a package that helps your audience implement what you teach more effectively.

Type #3: The Deep Dive - $67-$97

This product type allows you to go much deeper on a specific topic than you could in regular newsletter issues, providing comprehensive coverage that truly dedicated readers will happily pay for.

Deep Dives work especially well for complex topics that can't be fully addressed in a single newsletter issue, or for subjects where your audience wants exhaustive coverage.

The common thread in all three product types

What do all these successful products have in common?

1. They're based on topics the creator had already established expertise in through their newsletter content

2. They focus on implementation rather than just information – helping readers take action on what they've learned

3. They required minimal new content creation, instead repurposing and expanding on existing newsletter material

4. They addressed specific pain points or desires the audience had already expressed interest in

5. They were appropriately priced for the value provided – not too cheap or too expensive

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