Within your marketplace, unwritten rules form that you and all your competitors implicitly agree to and follow. These rules are typically set by the current market leader who educates the customers—who then forces the rules upon new entrants like you. There are two ways to create a winning strategy in an era where remarkable ideas spread virally an

Third, track the number of pages on your site that have been indexed by Google and are ready to be served on a moment's notice to an eager searcher.

take full advantage of this collaborative power, you must rethink your website. Instead of “megaphone,” think “hub.” What we want you to do is to change the mode of your website from a one-way sales message to a collaborative, living, breathing hub for your marketplace.

In order to

Research from MarketingSherpa and Enquiro show that 75 percent of searchers click the organic listings while 25 percent click on the paid results.

The authority of a web page is calculated based on the number of inbound links from other web pages and the authority of those pages.

Three primary criteria go into selecting the right keywords to optimize your website: relevance, volume, and difficulty.

The problem is that there's a fundamental mismatch between how organizations are marketing and selling their offerings—and the way that people actually want to shop and buy.

If you have even a modest budget, you should consider launching a small PPC (pay-per-click) advertising campaign to determine what your best keywords might be.