Inbound Marketing

The third place people learn/shop is social media sites such as Twitter, Facebook, LinkedIn, Reddit, YouTube, and others.

Search engine optimization when done well is not about tricking Google into ranking your web page. It's about creating content that users would want to find and helping Google deliver great search results.

In addition, you should be measuring the number of links back to your website from other websites and the number of organic keywords that are producing traffic to your site on Google.

Inbound marketing is about getting found online, through search engines and on social networking sites that billions of people use to find answers each day.

Earlier words in the Page Title carry more weight than later words, so put your most important words first.

In order to

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Second, track the number of times someone shares your content on social media (like Twitter and Facebook).

Google searchers, on the other hand, are looking for something. Sometimes they are searching for a product or service. Sometimes they're searching for information. But, they do have a specific goal. If what they are searching for is related to your business, you want to be found.