Inbound Marketing

When picking the Page Title tag for your home page, consider putting your company name at the end of the title.

Google searchers, on the other hand, are looking for something. Sometimes they are searching for a product or service. Sometimes they're searching for information. But, they do have a specific goal. If what they are searching for is related to your business, you want to be found.

Do not ask your prospects questions that require them to go elsewhere to find the information. Nor should you ask questions that require prospects to “think.”

Just as the rules from door-to-door didn't translate to outbound mass marketing, the rules from outbound marketing do not apply to inbound marketing. You can't simply move your advertising budget and 30-second TV spot online—it won't work. Pushing a message at a potential customer when that message has not been requested will fail as a major source

People did not want to be interrupted by marketers or harassed by salespeople. They wanted to be helped. The world has changed dramatically: People no longer live, work, shop, and buy as they did a decade or two ago. And yet, businesses still try to market and sell like it's the 1990s.

you must begin thinking about your web presence in terms of an interactive, constantly changing hub for your entire industry—a hub that also happens to sell a project management product.

Did the lead just visit your website once, or did they visit it many times?

Dharmesh suggested that he could build a web application that automated everything Brian was doing manually each time he talked with a prospect. Like that, Website Grader was born! Another approach is to build a free tool on an existing platform with its own audience. This is the approach that InsightSquared, a software company that provides simple

Research from MarketingSherpa and Enquiro show that 75 percent of searchers click the organic listings while 25 percent click on the paid results.