
In Times of Uncertainty, Insight Trumps Flow

Entrepreneur, CEO and keynote speaker Margaret Heffernan puts it best. In an uncertain world – whether from pandemics, political shocks or tech disruption – the classic ‘forecast-plan-execute’ model doesn’t work. She calls for adaptability over certainty, experimentation over control. She talks about optionality and building systems that flex, what
... See moreUnderstanding the Cynefin Framework
The Cynefin framework, created by David Snowden (Cynefin is Welsh for "place"), helps us understand where we are in terms of business complexity.
For the past century, marketing and sales operated in clear or complicated domains where direct response tactics worked because we could analyze, categorize, and expect... See more
The Cynefin framework, created by David Snowden (Cynefin is Welsh for "place"), helps us understand where we are in terms of business complexity.
For the past century, marketing and sales operated in clear or complicated domains where direct response tactics worked because we could analyze, categorize, and expect... See more
Issue #52: Bionic Prompts for alpha, strategy, high-quality outputs
My observation is that leadership teams get caught in a cycle of addressing long-term risk with rigid, short-term solutions, and in the process they invite entropy. Teams that rely on traditional linear timelines get caught in a cycle of tactical responses to what feels like constant change being foisted upon them from outside forces. Over time, th... See more