Can ritual social apps be big, or are they little social? It’s more a question of how big any emerging social apps can become now; very few will ever reach the scale of a Facebook or TikTok or maybe even a Twitter. It’ll depend on format, graph structure, network effects, and, of course, timing. But you could argue that big social will always have ... See more

We need ritual technology. Technology designed for ritual use.

Why? Most of the software we use daily is designed to engagement-max. Social media feeds, loot boxes, compulsion loops, gang gang yes yes yes ice cream so good. You’re caught in a feedback loop with the algorithm, and you are the squishiest part of that loop.

Ritual technology operates on... See more

here are 3 things I am focused on to break out of the sea of sameness: ➡️ Focus on connections over virality I used to care of impressions, now I care about downstream metrics likePlatforms reward copy+paste guru content and divisive takes. I'll take smaller impressions for deeper impact. ➡️ Use the T-H-I-S content plan Teach them. Help them. Inspi... See more