Large parasocial platforms transformed the internet into a hostile and impersonal place. They feed our FOMO to keep us clicking. They exaggerate our differences for "engagement". They create engines for stardom to keep us creeping. They bait us into nutritionless and sensationalist content. Humanity cannot subsist on hype alone.

Small and sincere... See more

Something about social media feels different this year.We’re watching a fundamental shift in how and where people want to engage online. As trust declines and user habits evolve, it’s clear we’re heading toward a new phase of social. So what does that mean for brands, users, and the future of social as we know it?🌊 Big platforms are losing their... See more

The potential to build community-curated knowledge networks remains largely untapped. There are reasons to be optimistic; the economic feasibility of paid communities, a renewed interest in curation, a slow move away from big social, and an improved understanding of platform incentives. All combined, this will lead to communities that are more... See more